Modern disruption is about failing fast, failing forward and failing better.
That’s the opinion of Erik Qualman, disruption expert and author of Socialnomics.
“Every industry today is ripe for disruption,” he told ANZ’s Finance & Treasury Forum in October. “If you're not digitally transforming right now you are already behind."
“The reason why they’re big is they’ve been around a long time,” he says. “They've always done things in a certain way - successfully.”
“They try to avoid failure. They take things at a measured pace. They avoid risk.”
“To really combat disruption they need to think fast be agile be prepared to fail.”