At ANZ we know without people we don't have a business. And the reality is the way in which our customers deal with us today is changing.
It is very different to the way they dealt with us yesterday and is going to be very different to the way in which they want to transact and interact with us tomorrow. ANZ is not just a bank - it is a trusted part of the financial system and the communities in which it operates.
Studies show Gen Z is not like anyone before it; they don't come to work today just to draw a salary. They come because they want to contribute to a bigger purpose.
As Meredith Feguson writes in Forbes, companies which hope to be successful must consider offering “a variety of engagement opportunities - from simply cutting a cheque to ongoing, participatory volunteer efforts - that allow for alignment with personal interests and time constraints.”
Businesses need to help themselves understand that - and help staff understand that's what they’re doing. Successful businesses will be the ones which provide a workplace that is safe for people to operate and meet their aspirations.
Of course; not all the benefits are intangible. At ANZ, we did a study tour of China a number of years ago and spoke to a range of different companies, from startups to large banks. The one thing we found that was unifying amongst all of them was staff members from top to bottom in the successful ones could clearly articulate what the purpose of their organisation was.
And the reality is if leaders aren't either open to or equipped to lead in this changing workplace, business should –respectfully – help them transition out.
Clarity of purpose and people development are an important part of a creating an engaged workforce. But it’s not just about that. It’s about the future.
ANZ has been around for 180 years and today has over one million customers using ANZ credit cards from a digital wallet. Nobody was thinking about this kind of digitisation 180 years ago.