To succeed in China you need to stand out – and the patience to persevere when the going gets tough, Safcol CEO Andrew Mitchell says.
Safcol - the South Australian Fisherman's Co-Operative - is one of the world’s major suppliers of seafood and ANZ customer with a growing presence in China.
Speaking to ANZ News on podcast, Mitchell said his presence on a recent ANZ delegation in the country showed him the importance of finding the right partner for growing in the region – and that diversification and patience were vital.
“There are a few companies who, if you look at their share price, their performance [goes] up and down like a yo-yo based on what's happening in China,” he said.
“I think for companies like ours it's dangerous to make China our [main] focus but it has potential to add some good value. It takes a lot of effort and a lot of perseverance to develop business in China.”
“Fortunately in our business it's not China and nothing else. If it was, it would be in trouble.”
You can click below to hear an edited version of the comments – or go to the ANZ bluenotes Soundcloud page to listen to the full podcast.